Victor Monarch Record

US record label produced between 1901-1903. It was originally produced by beginning in January, 1901. Initially this label succeeded Johnson's and was used only on 10" records. When Johnson reorganized his company as the on October 3, 1901, the label was retained and used on both 7" and 10" pressings. By July, 1902, however, the brand was split and the label was used for 7" pressings and was used for 10" pressings. The first had a lease notice above the spindle hole and credited production to . The second label type retained the lease notice, but credited production to the The lease notice was replaced with the Victor trademark showing Nipper looking into a phonograph ("His Masters Voice") in 1902. In 1903, Victor introduced sunken labels and redesigned its label line. was used for 7" discs, was replaced by and used for 10" discs, and the De Luxe Record was introduced for 12" and 14" pressings. Both the and De Luxe Record labels were retired in March, 1905 in favor of a standard Victor label on all diameters.