Bovema Negram B.V.

The Dutch Record company started in 1978, bringing together the local repetoire departments of [l=Negram B.V.] and [l=B.V. Bovema].
Bovema Negram B.V. owned the [l=Bovema Negram] label and distributed the [url=https://www.discogs.com/label/2564-Harvest]EMI, Harvest[/url] label.
In 1980 the company was discontinued or possibly merged into [l=EMI Records Holland B.V.].

In 1978 EMI operations were divided between EMI Records Holland B.V., which handles popular repertoire of foreign origin,
and Bovema Negram B.V., devoted mainly to [b]finding and developing Dutch talent[/b].
It has become a concentrated, streamlined operation based on a cut-back roster of 35 talented artists. Top of the local roster in terms of international sales so far were [a=Pussycat (2)]. The company liked to concentrate on no more than two or three single releases every two weeks, but promoted those few singles over a longer period.

The company headquarters was a Swiss chalet-type building in Heemstede, the famous Gramophone House. It was popular with artists who appreciate its cozy atmosphere. Based there, the records division - headed by Nico Geusebroek - controlled the two companies and [l=Bovema Negram B.V.]. The general manager was Kees Baas, responsible for press & promotion was Kees Helleman.

In 1980: Director: Rico GeuseBroek; General Manager: Kees Baas; Press & Promo. Kees Helleman.