Supertone

U.S. shellac record label (1924-1931). Records were produced by several manufacturers for sale by (1924 and 1928-31) and the Company (1925-1928). The earliest Supertone records were manufactured by the Capitol Roll & Record Company, and drew upon masters from John Fletcher's Olympic Disc Record Corporation and . Sears discontinued the Supertone brand in 1924, when Capitol Roll & Record went out of business.

Between 1925-1928, a different Supertone label was produced by with masters from , and Emerson Recording Laboratories for sale by the Company. These releases initially bore black labels, but soon had label, couplings and catalog numbers that were identical to those of during this period. Production of the Supertone label shifted to in mid-1926. These bore a redesigned maroon label and had couplings and catalog numbers identical to those of discs. By late 1927/early 1928, production of this label had shifted again, now to This short-lived series drew from budget series masters. discontinued its Supertone label in mid-1928, when reintroduced its own Supertone label. changed the name of their label to .

Sears revived its Supertone label as a replacement for its defunct brand. These were initially produced by the and drew upon and material. When Gennett faltered in 1930, Sears contracted production of Supertone to the . More than 200 releases, numbered in a new S-prefixed series that first appeared in the Fall 1931 catalog, were produced before Sears discontinued the label in late 1931.