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CBS Direct Marketing Services
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CBS Direct Marketing Services was formed in 1966 to be the parent of [l=Columbia Record Club], Columbia Stereo Tape Club, [l=Masterworks Subscription Service], [l=Columbia Musical Treasuries], Records Unlimited and Installment Sales.
CBS Direct Marketing Services ceased to exist when it was renamed [l=Columbia House] in 1971.
Trivia: The company also marketed phonographs, radios, TV sets, tape recorders and cameras.
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