Regal

USA shellac, 10", 78 RPM label which ran from 1921 to 1932.

** For the The Gramophone Co. Ltd./EMI label, please use: [l=Regal].

Regal was introduced by the in 1921 as a mid-priced (50¢) alternative to , which retailed for 85¢. These earliest issues drew on Emerson masters exclusively, but nearly all issues were pseudonymous. The label was an immediate success. While Regal succeeded, its parent company struggled financially. When the went into receivership in early 1922, both Emerson and its Regal subsidiary were sold to Benjamin Abrams of the . The was reorganized and sold to the , an independent pressing plant. The remained as Regal's sales and marketing arm. No longer affiliated with Emerson, Regal licensed masters from for most of 1922. However, by the end of the year most recording had been contracted to the , and in 1924 Regal acquired IRL.

The alliance between the , the , the and the lasted until 1929. Throughout the 1920s, the Regal and catalogs were virtually identical, although couplings and pseudonyms often differed. In July 1929, the was merged with the and the to form the . After 1929 ARC slowly phased Regal out in favor of . The last new issues were released in July 1931 and the label was discontinued in early 1932.