DJ Seduction

UK hardcore / happy hardcore DJ and producer.

He began in the late 80s, combining residencies at The Dungeons & Crowland Rd with selling tickets for the Energy rave organisation and playing on Sunrise FM. He quickly quit his job as a postman and became a full-time DJ, choosing the name Seduction after the house track of the same name. He spent 6 months of 1991 DJing in Miami before returning to the UK and hitting the charts with Hardcore Heaven & Come On. He also briefly ran the pirate station Future FM
He then set up [l=Impact Records (23)], before starting to promote the Hardcore Heaven parties in 1994. The following year saw him hook-up with Eruption and co-promote the United Dance events until the start of 96. Around 2000 he retired from the rave scene, selling the Hardcore Heaven brand to Red Alert & Mike Slammer, and selling the rights to Impact to Slipmatt. His departure from the scene was controversial due to his involvement in a Japanese Happy Hardcore compilation that saw the artists on the album receive no money, causing a lot of bad feeling.
Around 2003 he returned to the scene with a new label, Maximum Impact, and a new event, Uproar. He spent the next 5 or so years in the scene before retiring again, selling the Uproar brand to Hixxy & Mark Lambert.